07 February 2019
With businesses witnessing strong growth in terms of digital transformation, QualityKiosk has been at the forefront to deliver digital quality engineering.
Improving the quality of life is something that all of us value, and in the current era, digital technologies are one of the main drivers of this change.
For the past two decades, the team at QualityKiosk Technologies has prioritised efforts to enable digital quality engineering, as it paves the way for a born-digital future.
Whether it is buying a home, a car, a smartphone or even food, one thing we expect in every interaction is quality. In that sense, digital apps are no different. How do you maintain the quality of experience on digital apps that need to work anytime, anywhere and on any device in a fastpaced world? Since an average user spends four hours a day on various digital apps, it is the job of quality engineering teams to see that those hours are glitch-free.
Further, digital is no longer just another channel. It has become the platform around which online and offline worlds converge for a user, creating an omni-channel experience. This is the stage at which the rise of the ‘born-digital entities’ takes place.
It is predicted that in the future, there will be a ‘digital twin’ — a virtual replica of the physical entities including people, organisations, places, etc, that will seamlessly interface across the divide of real and the digital reality. We are already experiencing some aspects of this through virtual reality and digital assistants.
To manage a born-digital entity, we need a digital workforce. A workforce where human associates and software robot associates work together.
QualityKiosk has been pioneering the use of robotic automation and artificial intelligence to deliver digital quality engineering.
There is a little bit of QualityKiosk in your everyday life. Whether you are booking a flight, paying for your coffee through a digital wallet, or simply connecting with your friends through social channels, there are 1500+ human and software robot associates working in the background to enable this digital life.
Quality Kiosk is working with partners across the globe on digital transformation projects, including using its data science lab for performance, automation and quality engineering practices. In the Indian context, while agile approaches are being adopted, the transformation is mostly being run through specific programs, with the front-runner being intelligent business automation.
Article first published in Economic Times
28 December 2018
In current era where business cycles are rapidly transforming, and digitisation being a common denominator, the variables for success that we convey to our clients are increasingly becoming acutely tied to their business sustainability plans and not limited to operational metrics in routine.
Within just one of our verticals – BFSI, with 9 out of top 10 private banks that we consistently work within India alone, we have realised that business imperatives have become more decisively a technology directive that we need to fulfil to ensure our clients and their customer success. With digital platforms and programs becoming waypoints for most organisations on their journey towards digital transformation, one thing is clear, no single path exists that will meet every institution’s needs.
In fact, in most cases, we have observed the choice is not in digital transformation itself but the degree or extent of risk that organisations are willing to take the journey. Startups and e-commerce platforms represent one skew of the platform with higher risk appetite and at the other end, traditional organisations and industries are scaling steps towards digitisation through DevOps, automation and customer experience programs.
Where is the balance? There is probably none and that probably speaks a lot about the conundrum that many sectors face in the next few years with the decisions they have to make. In our view, there will be only two best cases of sustainable businesses: born digital or re-born digital organisations.
With our global clients, digital transformation is an organisation’s wide phenomenon where the business fundamentals are also being looked at and deployments are broken into agile sprints. In the Indian context, while agile approaches are being adopted, the transformation is mostly being run through specific programs, with the obvious front-runner being automation. In both cases, the natural progression observed has been from digitisation to digital optimisation to digital business.
A key driver for a lot of consumer products and services organisations, like financial services, besides sustainable future ready business footprint, is customer experience. It is evident that experience is no longer just a differentiator but something that defines the business itself and is disrupting business models and created impending risk for traditional organisations.
One of the valuable lessons we have learnt through deep engagement cycle for digital transformation programs is that creating frameworks around key variables is critical to improving predictability of success. With no clear paths available these frameworks act as guidance maps for enabling right future outcomes and right-sizing of goals from the outset.
For example, our data science lab, advises clients to ensure a day zero data governance and data repository framework. As the use cases for analytics change the fundamentals around data will not, and framework for the same protects client interest in the long term. Further, most independent studies predict that almost 90 percent of organisations will be moving to hybrid cloud infrastructure by 2020.
This affects the fundamentals of any frameworks we build and design for our clients as we have a lesser risk of adoption. With the data logistics managed upfront, an organisation’s ability to mature any machine learning or artificial intelligence based decision analytics has a higher success ratio. With the fundamental premise of the framework in place, future agile adoption of technologies and use cases is possible and helps.
Another good example of creating predictable outcomes through robust frameworks is observed by us in banking. Globally ‘open banking’ norms are being adopted and this is not restricted to compliance but also better business practices where the underlying customer adoption cycle is being shifted to a more on-demand distributed architecture where banks and financial services organisations will have to serve the outcomes their clients desire at their convenience of platforms.
In India, we already have a multitude of partnerships between licensed banks and e-commerce players like Amazon, Flipkart, etc and also social platforms like Whatsapp and Facebook to seamlessly integrate a customer acquisition journey. In fact, the reverse is also happening where the born digital platforms are taking a bite into the traditional banking transactions through micro-lending and digital wallet platforms they have set up. Amazon has applied for an insurance license and Flipkart is predicting their lending products platform will account for 20 percent of their business.
Adopting a more holistic approach by investing in broader programs to re-invent, re-engineer and re-imagine business processes using the most appropriate technology adoption curve for business success is the best case scenario for any organisation.
Views expressed are personal opinion of Amit Bhasin, EVP, Head Product Strategy and Marketing, QualityKiosk Technologies.
Article first published in Elets Online
Qualitykiosk was a part of AppDynamics Dubai 2018 event in December.
We are operating in an era of software and technology innovation, facing unprecedented change and unlimited potential. Our future will be defined by a new breed of IT professional - by men and women who challenge the norm, who strive to break barriers, and who use data and insight to solve problems and unlock opportunity. In 2018, AppDynamics took their world-class event experience on the road, and were in Dubai on 5th December to bring together Agents of Transformation in this region.
QualityKiosk team participated in this event to share insights with AppD customers who wish to drive transformation in their industries. Our product experts helped customers address their challenges, by understanding their vision and roadmap, and helping them re-imagine new business possibilities with AppDynamics.
Gartner had organized IT Symposium/Xpo™ 2018 in Goa to explore the strategic trends and technologies that are shaping the future of IT and business. Thousands of CIOs and IT executives came together in Goa to discuss key topics including data & analytics, artificial intelligence, machine learning, culture, customer experience, cyber security and more.
QualityKiosk was proud to be part of IT Symposium/Xpo 2018 that helps hone leadership skills, refine buiness strategies of customers, and find the innovative technologies that will help them power their digital transformation.
Mumbai, 10 October 2018
QualityKiosk Technologies, an independent Quality Assurance provider, has announced the launch of its omni-channel cloud-based testing platform and their expansion plans in the Middle East region.
QualityKiosk has setup a DSL – Data Science Lab to develop a Unified Intelligence Platform for Experience. The approach is different wherein one looks at improving hard metrics such as Customer On-boarding, Retention, Life time value (LTV), Acquisition cost, etc. while incorporating new data sets including dark data, social listening, etc.
The platform includes a Mobile testing cloud and setting up an experience NOC which enables clients to deploy applications with greater velocity, moving from corrective to predictive testing, thereby providing an enhanced customer experience across web, Android and iOS devices. The platform further helps DevOps including real world automated testing across a wide variety of devices, browsers, OS and networks. Critical points of a customer journey can be identified and addressed via post-release feedback loops.
The company already has 1600 + engineers with 150+ quality performance engineering professionals on the ground in the Middle East region and is looking to expand the team and its offerings to banks and enterprises. First Abu Dhabi Bank, Abu Dhabi Commercial Bank, Citibank, DBS, and Emirates NBD are some of QualityKiosk’s esteemed clients in Dubai.
Maneesh Jhawar, Founder & CEO, QualityKiosk Technologies, said, “With technology disruptions happening across industries, the key to stay ahead in the game is to accelerate velocity in terms of reducing testing cycles, reducing product go-to-market times and staying ahead of the competition. The UAE remains a priority market for QualityKiosk and we continue to introduce latest innovations to help our customers achieve unprecedented Return on Experience (ROX)”.
Amit Bhasin, EVP, Head Product Strategy and Marketing, QualityKiosk Technologies, added, “With an increased focus on automation in quality assurance the Data Science Lab enhances the ability of clients to deliver a flawless mobile experience using the suite of services from QualityKiosk encompassing Functional Assurance, Performance Testing and Customer Experience management”.
Article first appeared in Express Computer
Mumbai, 09 October, 2018
QualityKiosk Technologies, a quality assurance provider, has launched a cloud-based testing platform.
The platform includes a mobile testing cloud and setting up an experience network operating centre, which enables clients to deploy applications. This provides greater velocity and moving from corrective to predictive testing, thereby providing an enhanced customer experience across web, Android and iOS devices, it said in a statement.
The platform further helps DevOps including real world automated testing across a wide variety of devices, browsers, OS and networks. Critical points of a customer journey can be identified and addressed via post-release feedback loops, it added.
“With technology disruptions happening across industries, the key to stay ahead in the game is to accelerate velocity in terms of reducing testing cycles, reducing product go-to-market times and staying ahead of the competition. The UAE remains a priority market for QualityKiosk and we continue to introduce latest innovations to help our customers achieve unprecedented Return on Experience (ROX),” Maneesh Jhawar, Founder & CEO, QualityKiosk Technologies, said.
QualityKiosk Technologies was founded in 2000 by IIT-Kanpur graduates, and has more than 50 of the Fortune 100 of India and 18 of the Fortune 500 companies across the globe as clients.
Article first appeared in The Hindu - Business Line